360 Campaign strategy for launch of the Chainsaw Man movie and creative social support
Tasked with building hype for Chainsaw Man - The Movie: Reze Arc, we provided a creative strategy tapping into the unhinged fandom of the anime and manga community with activation ideas like partnering with Hot Ones to create a “Da Bomb Devil” hot sauce to give fans at various touchpoints a taste of Denji’s pain.
During the launch window, we provided creative support on quick-turn, static assets educating viewers on the main characters of the storyline and driving excitement with a launch countdown.
