low-lift creative content leveraging social trends to promote the top anime titles of the season

 

Pinch me, this is my dream client. Years of watching anime really paid off when Crunchyroll came looking for creative support. They needed a high-volume of social content, posting multiple times a day, promoting dozens of IP, each with it’s own set of rules and image treatment guidelines.

As lead creative, I contributed to brainstorms, approved edits, enforced process and chatted with clients about our favorite anime tropes of all time.

Creative Direction: Stephanie Koop

Creative Strategist: Emily Yu

Sr Social Content Manager: Claire Ortega

Producer: Chad Horton