brought unhinged deadpool energy to Meta Connect with a chimichanga food truck and dancing unicorns

The launch of Marvel’s Deadpool VR called for something a little splashier than the typical demo booth. As one of the only big experiential ideas approved by Meta for Connect, we brought a whole lot of flavor and some kickass dance moves to the event. 

Fans lined up to answer Deadpool trivia questions, asked by creator partner Caboose. If they guessed the answer they got a chimichanga, if they got it wrong, they got a unicorn fart (aka cotton candy). 

We continued to support the launch of the AAA title through ongoing gameplay capture and organic social support, resulting in a nomination for best VR/AR game at The Game Awards.

Creative Direction: Abby Force

Sr. Art Direction + Content capture: Stephanie Koop

offsite Art Direction: Lexi Wilson

Producer: Chris Pluchar