social content blending gaming, skate and los angeles culture to promote the flagship location of Meta lab
When Meta launched their flagship store in Los Angeles our job was to promote the location along with all their wearables products including Oakley Meta, Ray-Ban Meta and Meta Quest.
Against a tight timeline, shifting launch date and the chaos of communicating across three brand teams, we showed up on the ground, capturing social content that felt authentic to each brand while spotlighting the energy, community, innovation and unique retail experience that makes Meta Lab special.
