creative direction on social-first videos to promote Prime Gaming rewards for a wide range of titles including league of legends, overwatch and world of warcraft
Directed game capture artists to record high-quality footage using OBS Studio on PC machines and console capture capabilities for Xbox and PlayStation from a wide-range of AAA titles. Promoted priority titles and rewards through video content leaning into TikTok and Instagram trends.
Worked with copywriters and creative strategists to develop engaging copy for creative assets that felt authentic and resonated with dedicated gamer audiences. Directed motion and AV teams to create more polished, promotional edits during campaign moments like Prime Day.
